Fibonacci HQ began in 2018 with just three co-founders, united by a shared passion for design, technology, and building meaningful digital experiences. Back then, we were focused on providing value to local businesses in Edinburgh, to fund and develop engineering devices.

As our work grew, so did our team. Over the years, more than 15 talented individuals joined us, each bringing their own expertise in strategy, design, and development. Together, we iterated on our business model, process, and value offering. With innovation and learning at our core, we naturally developed and our team changed as members were empowered to build their own projects.

Achieving global success at the 2022 Design Competition hosted at Silverstone, England, our team chose to shift from serving local engineering businesses and motorsport brands, to the yachting space. So much of the online world looked flashy, but lacked clarity, elegance, and a sense of trust. That insight sparked a shift in focus. We wanted to help yacht brands create online experiences that reflect the quality and precision of the yachts themselves. Leveraging our years of experience working with engineering brands, and understanding the technology behind what makes sailing so incredible.

In pursuit of this vision, we moved our studio to London, while keeping the same curiosity and care that guided our earliest projects. Today, Fibonacci HQ continues to grow organically, guided by a simple principle: great design should solve real problems, delight its users, and feel effortless.

From a small Edinburgh studio to a London-based team shaping the future of digital yachting, our journey has been defined by curiosity, collaboration, and a love for turning ideas into meaningful experiences.

Our brands driven by these three pillars:

1. Excellence Over Quantity
   We work with a carefully chosen few, limiting client intake to just 12 brands a year. Ensuring every project receives our full focus, creativity, and dedication. Each website, strategy, and digital experience is crafted to be our absolute best, every time. We invest in our clients success.

   
   

2. Future-Proofed Digital for a Living Industry
   We design websites that evolve with technology, not become outdated. Our mission is to ensure sailing survives the digital age: making chartering easier, enabling more people to learn to sail, and helping the next generation discover the spirit of adventure on the water. We build digital experiences that grow with the industry.

   
   

3. Digital Experiences That Empower and Inspire
   We are committed to transforming the image of yachting and sailing. We reject outdated, exclusionary marketing and the use of women’s bodies to sell boats. Instead, we champion inclusivity, empowerment, and fun: making sailing approachable, enjoyable, and inspiring for all. Our work is about creating trust, elevating the experience, and spreading the true joy of being on the water.

The sea has always belonged to the bold. We build to lead, not follow.