How We Price Yacht Operator Websites
Pricing custom websites isn't one-size-fits-all. Here's our transparent approach.
Published
Jan 11, 2026
Topic
Inside Fibonacci HQ
Our Pricing Framework
We evaluate three key factors for every operator:
Current organic traffic (Google Analytics audit)
Existing direct bookings (your baseline revenue)
Projected revenue lift
For example: Operator with 2,500 monthly visitors averaging €25k charters. Current direct bookings: 8%. Post-redesign projection: 22% direct. Additional €60k annual revenue.
Value-Based Investment Structure
Investment range: €4k €12k
Sweet spot: Additional €20-30k first month revenue, we charge ~€10k investment
Why? Your first extra charter covers our work 2-3x over. Remaining profit is all yours.
We enjoy working in a win-win business model, where professional websites make a serious difference to business growth for sailing companies. This way we make a marked impact on the world, with the brands we work with getting a clear market advantage.
Real Operator Math
Captain Sarah (Ibiza Catamarans):
Pre: 1,200 visitors with 3% booking = €75k/year
Post: Same traffic but now 12% booking = €300k/year
Investment: €11,500
No-brainer profit win.
Our Commitment
Free Revenue Audit (pre-contract)
30-Day Optimisation Guarantee (hit the ground running with search optimisation)
No Upmarket Pressure - If £8.5k gets you £25k revenue, that's your quote
Result: Operators recover investment in 14-45 days, keep 85%+ of lifetime gains.