The maritime world is changing fast.
Artificial intelligence, seamless online booking, connected vessels, data-driven planning, multi-robot-systems algorithm advancements, and user expectations shaped by the world’s best software are rewriting what customers expect from the experience of booking a yacht, charter, or sailing holiday.

Yet many yachting brands are being left behind. Not because they aren’t world-class, but because innovation in this industry rarely moves at the pace of technology.

2026 is the year we double down on changing that.

At Fibonacci HQ, our mission for next year is simple:

Keep the sailing industry modern, competitive, and emotionally powerful: through design, technology, and systems that genuinely move the needle.

The Sailing World Deserves Modern Tools

For years we’ve worked behind the scenes with private clients, big brands you’d recognise instantly, to transform their digital foundations:

• streamlined booking

• automated communication

• modern brand systems

• custom web platforms

• better reporting and operational clarity

• digital experiences that feel premium, not dated

And there’s one thing we’ve learned:

When a sailing company modernises, it doesn’t just look better: it grows.

A smoother booking journey isn’t just a UX upgrade.
It’s more charters sold.
It’s more time to focus on your business.
It’s a family who chooses you instead of a competitor.

That’s the heart of our approach:

Technology should pay for itself, ideally with a single extra booking covering the investment cost.

Committing to Just 12 Clients a Year

In 2026, we are committing to the same philosophy that has shaped the studio so far:

No more than 12 clients per year.

Why?

Because sailing brands don’t need surface-level improvements, they need deep, strategic changes:

• systems that eliminate manual workload

• websites that convert reliably

• brand experiences that feel premium

• digital journeys that create trust

• marketing that works even when the team is busy at sea

This takes time, contact, iteration, and a working relationship built on understanding: not a ticketing system.

By focusing on 12 partnerships a year, we can:

• stay closely involved

• deliver at a level most studios can’t

• guarantee the outcome, not just the deliverable

• be a real part of the business, not a vendor

A Difficult Problem: What Happens When We’re Oversubscribed?

In recent years, we’ve had more enquiries than we could handle.
That forced us to experiment with different ways to handle demand.

We Tried Raising Prices

And it works: people still buy.
But we decided against this as our long-term strategy. Our belief is:

The investment of working with us, should repay itself by one additional booking. We make our offer a no brainer investment.

Our model has always been built on value, not positioning for the sake of exclusivity. We stay premium by delivering premium outcomes, not by just charging more.

We Tried Referral-Only Intake

That was interesting… but flawed.

Brilliant referrals don’t always match the exact type of client who benefits from our system, and ensuring every new partnership is perfect is too important to leave to chance.

It resulted in lots of overlap, working with competing brands, and limited our impact to a local region where word of mouth spread.

2026 Strategy: Clarity, Focus, and Modernisation

1. Lead the Digital Standard in Charter and Marine Experiences

Faster websites, better conversion, deeper automations, clearer reporting, smarter internal tools, mobile-friendly everything, AI-supported processes: the works.

The industry deserves a modern digital standard, and we aim to push that benchmark upward.

2. Build Systems That Reduce Operational Load

AI is moving fast and it’s not just for marketing.

In 2026, we’ll be working heavily on:

• inbox AI support

• automated logistics

• pre-arrival information delivery

• smart post-trip follow-up

• demand prediction

• internal knowledge systems

• AI-assisted booking behaviour insight

The tools exist, now they need to be applied meaningfully in the marine world.

3. The London Office Becomes Our Strategic Hub

We’ve quietly established a base in London over the past year.
In 2026, this becomes our official studio headquarters.

London gives us access to:

• global talent

• proximity to investors and innovators

• easier international travel

• clients across Europe and beyond

Stockholm and the Mediterranean will remain constant touch points, but London becomes home.

4. Growing the Core Team

We have no intention of becoming a 200-person agency, but we are expanding the core talent that makes our work possible.

New roles will appear throughout 2026.
If you want to shape the future of digital sailing, keep an eye on this space.

See You in 2026

Next year will be the studio’s most ambitious push yet.

• 12 clients

• deeper partnerships

• better digital experiences for the sailing world

If you’re a brand serious about elevating your world, we’d love to talk.

But, just like always, you won’t be speaking to a bot, or a sales team, or an automated funnel.

You’ll be speaking directly with us.